Your results, our input
OUR GROWTH BLUEPRINTS
See the measurable, proven results we have delivered for ambitious leaders across Africa and beyond.
These are the journeys we’ve taken with our clients.
Every project starts with an ambitious goal and a significant challenge.
Our job is to use data to provide the blueprint for success.
See below some of our success stories.
Real Brands. Real Growth.
AUtomotive industry
Client Goal:
Improve lead volume, reduce cost per lead (CPL), and increase sales conversions through high-quality Meta form submissions.
Timeline:
February – November 2025
Primary Objective:
Generate qualified leads via Meta Lead Forms for both new and used vehicle models while maintaining an efficient cost per lead and high return on ad spend (ROAS) through optimized campaign management.
the solution:
- Strong lead quality through optimized targeting and localized ad creative tailored to each vehicle segment.
- This strategic approach ensured that form submissions came from genuinely interested prospects rather than casual browsers.
- Meta Lead Forms generated higher engagement and faster conversions compared to off-platform landing pages, reaffirming the strength of integrated Meta lead gen funnels for high-ticket items like vehicles.
campaign results:
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Min Conversion Rate
Conservative estimate yielding 55 vehicle sales
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Max Conversion Rate
Optimistic estimate yielding 80 vehicle sales
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Results Achieved
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Maximum ROI
- The average CPL of R131.94 remained well below the industry benchmark for automotive dealerships in South Africa (R200 – R350), showing efficient cost control and audience optimization.
- Based on conservative conversion estimates, the campaign achieved a 7.6x-11.4x return on ad spend, significantly outperforming typical automotive marketing investments.
- Average cost per click of R4.61 demonstrates highly efficient audience targeting and ad placement optimization throughout the campaign period.
What our client had to say:
retail & e-commerce brand
Background:
The business opened its online store in April 2025 alongside a physical retail presence. From day one, our agency managed their paid advertising (Meta and Google), organic social media, email marketing, brand strategy, catalogue and company profiling, and overall digital marketing operations.
Timeline:
April – September 2025
Primary Objective:
Build awareness quickly, drive both online transactions and in-store foot traffic, and establish a strong brand identity in a competitive emerging market. Over the first five months (April 20 3 September 11, 2025), the brand achieved multi-million
rand revenue, significant in-store growth, and online performance metrics that demonstrate the effectiveness of a full-stack marketing approach.
Key Insight:
- Ads generated profitable direct sales whilst building a huge reservoir of cart activity (over R12.6M ATC value), which can be leveraged for remarketing and retention.
campaign results:
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Total Sales: R4,27M
Revenue Generated: R139K
Ad Spend: R42.6K
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Google Ad Performance
Revenue: R180 000
Ad Spend: R20 000
Traffic Composition:
- Facebook sessions: 20,867
- Instagram sessions: 13,507
- Social made up ~65% of all store traffic
Additional Metrics:
- Purchases: 127
- Cost Per Purchase: ~R234
- Total Added-to-Cart value: R12,627,624.50
Agency Contributions Supporting POS Uplift
- High-Reach Organic Social: Consistent posting across Facebook, Instagram, and TikTok to build brand awareness and drive store visits.
- Location-Aware Advertising: Strategic paid visibility through Meta & Google ads specifically targeting local customers and directing them to the physical store
- Complete Catalogue Profiling: Comprehensive product profiling used across social channels and Shopify to align with in-store offerings
- Email Marketing (Klaviyo): Strategic email campaigns for product launches and promotions, reinforcing store visits and customer retention
- Brand Strategy & Design: Consistent brand identity across all digital channels and physical touchpoints for seamless customer experience
Product manufacturer
Client Goal:
Ensuring that the marketing spend is driving high-vale outcomes across all digital efforts
Instagram Performance Summary (Nov 1, 2024 – May 23, 2025)
- Reach: ↑ 4%
- Content Interactions: ↑ 100%
- Link Clicks: 4,600 ↑ 61%
- New Followers: ↑ 12.9%)
- Ad vs Organic Views: 88% from ads, 12% organic
Facebook Performance Summary (Nov 1, 2024 – May 23, 2025)
- Total Views: 709,000
- Reach: 281,900 unique accounts
- Total Watch Time: 24 days and 2 hours
- Link Clicks: 701
- New Followers Gained: 359
- Ad vs Organic Views: 90% from ads, 10% organic
TikTok Performance Summary (Nov 1, 2024 – May 1, 2025)
- Net Follower Growth: +171
- Post Views: 12,000
- Profile Views: 380
- Comments: 75
- Shares: 38
- Top Traffic Source: 56.5% from “For You” page
Meta Advertising Performance Summary (Nov 1, 2024 – May 23, 2025)
- Total Ads Run: 72
- Total Reach: 120,347 people
- Total Impressions: 156,134
- Total Link Clicks: 4,545
- Total Results Generated: 4,542
- Total Spend: R6,172.31
- Average Cost per Result: R2.01
- Average Cost per Click (CPC): R2.01
- Average Click-Through Rate (CTR): 2.36%
- Average Frequency: 1.14
Strategic take-aways:
- Ad Volume: Running 72 different ads over 7 months shows consistency and testing. The performance indicates that this spread allowed experimentation with various hooks and formats while keeping costs low.
- Budget Efficiency: The total spend of just over R6K over half a year is an extremely lean figure for this level of exposure and return. With 4,545 clicks from R6,172, the cost-per-action is rock solid, especially when compared to B2B manufacturing standards.
- Audience Engagement: A CTR over 2% and over 4,500 engagements suggests that users aren’t just seeing the ads – they’re engaging, curious, and exploring.
- Frequency: The average frequency of 1.14 confirms that most users weren’t bombarded by rate for awareness-based campaigns where you’re targeting a wide, top-funnel audience.
Stop Guessing. See Your Own Name Here.
We’ve solved the toughest digital growth challenges across 25+ markets.
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